You Should Have a /pricing URL

Published January 21, 2024

tl;dr if you are charging money, you should have a /pricing URL full stop.

Here’s my lukewarm take that I’ve been simmering on for a while: your product website should have a /pricing URL.

I’m frequently seeing product launches trickle down through my feed and the elevator pitch makes me curious so I visit the link. After giving the site a quick skim to see what the product is about I’m wondering “how much does this cost?” and if there’s no obvious primary navigation link for “Pricing” I’ll add a /pricing to the base URL.

My reasoning is it shouldn’t be difficult to ﬁnd out how much your product costs and there’s existing “implicit” URLs like /about, /uses, and /now that are not required, but if they resolve e.g. don’t 404 there’s an expectation for the content.

Some caveats that immediately cross my mind:

If your product is free, open source, or otherwise readily available then no need for a /pricing
It’s absolutely acceptable for /pricing to redirect (HTTP 302) to /#pricing i.e. for a single-page site/landing page

As a meta example, this blog is powered by Blot, which has as pricing URL: blot.im/pricing

Last modified January 21, 2024 #opinion #words #remarkable

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